CRM infrastructure shaped around your business

Features

Turn on what you need. Combine it how you please.

Every Cranned workspace has the same powerful engine. Your AI agent switches on the parts you want and wires them together around your business.

Build

Shape the CRM around how you actually work.

Multiple pipelines

Sales, onboarding, renewals — each with its own stages.

Set up by your AI

Custom fields

Text, numbers, money, dates, choices and tags, required where they matter.

Set up by your AI

Quick actions

One-tap forms that capture exactly what your team needs.

Set up by your AI

Board views

Group cards by region, priority, product or any choice field.

Set up by your AI

Appearance

Accent, density, corners and your logo.

Set up by your AI

Automate

Rules that do the chasing for you.

Stage rules

Create tasks, send branded emails or post to Slack/Teams when work moves.

Set up by your AI

Multi-step follow-ups

Wait, then email or task — skipped if the deal moves on.

Set up by your AI

Gone-quiet alerts

Flag deals idle for too long, per stage.

Set up by your AI

Smart lists

Saved filters like 'Needs attention' or 'Unassigned'.

Set up by your AI

Work

A calm, fast workspace for the team.

Action queue

Due and overdue tasks, assigned to the right person.

Ready to use

Full customer records

People, every pipeline, files, links and timeline.

Ready to use

Duplicate merging

Find and merge doubles safely.

Ready to use

CSV import and export

Bring your spreadsheets in and take your data out.

Ready to use

Updater AI seats

Staff update records through their own AI app.

Ready to use

Report

Any number, any shape.

Custom reports

Metrics, bars, lines, pies, funnels and tables.

Set up by your AI

Weighted forecast

Stage win chances roll up into a forecast.

Set up by your AI

Ask your agent

'How are we doing this month?' answered from live data.

Ready to use

Connect

Plug Cranned into the tools you already use.

MCP for Claude and other agents

Your own AI builds and updates the CRM.

Ready to use

Cranned agent included

No agent of your own yet? Build from inside Cranned with starter credits.

Ready to use

ChatGPT custom GPT

Set up a Cranned GPT in minutes.

Ready to use

Slack and Microsoft Teams alerts

New records, stage moves, wins and losses posted to a channel.

Set up by your AI

REST API and webhooks

Zapier, Make, your website or any other system.

Ready to use

Lead capture links

Website forms land in exactly the right fields.

Set up by your AI

Share

Let your CRM work beyond your team.

Blueprints

Share your CRM setup so others can start from it.

Set up by your AI

Client links

A clean status page for a customer, per record — they can reply.

Ready to use

Cross-workspace connect

Share a deal with a partner; agreed details and stage moves stay in sync.

Ready to use
Cranned agent included

Don’t have your own agent? Build with ours.

Every new workspace opens with the Cranned agent inside the Builder and a starter credit balance, so you can describe the CRM you want and have it built before you’ve connected anything. Your own AI stays the main event: connect it and it takes over, with ours kept as a second tab.

Your process. Your CRM.

Build the CRM your business actually needs.

One cost to build. A smaller cost for every person who uses it.

Start building