How it works
One person shapes the system. Everyone else gets to work.
The owner’s agent handles configuration. The team gets a polished CRM without inheriting the complexity.
Lane one
Build
Owner access
Describes the business in plain words
Claude or another MCP assistant
Stages, fields, actions and rules
Lane two
Use
Team seats
Board, tasks and quick actions
View and interact — lower cost each
Phone on the road, laptop at a desk
Connect your agent
Add Cranned to Claude or any assistant that supports connectors. Sign in once — it can only touch your workspace.
Describe your business
Explain how work flows through your business. Your agent turns it into stages, fields, buttons and reminders.
Review and publish
See the proposed setup and publish when it reflects the way your business operates.
Your team gets to work
Staff log leads, move cards and clear tasks. They never need the agent.
In practice
Building the CRM is just a conversation.
No settings maze or visual builder. Your agent configures the system, and every action is recorded.
The result
A live workspace, ready for the team.
I run a compliance consultancy. Work goes enquiry → scoping → proposal → engaged → delivery → closed.
Created 6 stages. What do you need to capture on each enquiry?
Client, contact, sector, deadline and the proposal value.
Added 5 fields and a “New enquiry” button. Chase proposals after 3 days?
Yes please.
Done. Rule added and logged in your change history.
Your process. Your CRM.
Build the CRM your business actually needs.
One cost to build. A smaller cost for every person who uses it.